Clik here to view.
The Mobile Screen Is Most Valuable Marketing Space
I’m pleased to present you with the Thought-Tech column in the December issue of The Shelby Report....
View ArticleClik here to view.
2013 Marketing Predictions
Okay. I’m going out on a limb – but just for you! Here’s what’s going to happen in 2013. That is what you need to know, right? 2012 was a big year for social media – Facebook reached 1 BILLION users,...
View ArticleClik here to view.
Ignoring Mobile Is Perilous to Brands
Right now every brand should be evaluating its mobile strategy. Waiting until next fall will leave you flat-footed and unable to compete. Those businesses/brands that must pay the closest attention to...
View ArticleClik here to view.
Mobile Business Is Not A Food Truck
Doing business on mobile does not mean operating a food truck. Rather its the extension of whatever your business is to the mobile device channel. This is important only if you want to stay in...
View ArticleClik here to view.
Cheetos App of Massive Distraction Draws Attention
Marketing is usually intended to draw attention to a brand’s product or service. Apparently the creation of apps has changed all that. Cheetos, the self-proclaimed ‘most playful snack in the world’...
View ArticleClik here to view.
Technology Is Changing How Your Customers Shop
Rick Rusch, CEO of Thought-Tech, writes a quarterly column for The Shelby Report on branding and marketing for grocers as impacted by technology, mobile, social media and consumer behavior. The current...
View Article
